I've run revenue orgs. I've built the software. Now I wire GTM systems that actually work.
I'm Trevor Tarpinian, an independent GTM engineer for B2B companies still running revenue out of spreadsheets and gut feel. I audit the CRM, automate the handoffs, and build the reporting that tells you what's actually happening in the pipeline.
Based in Metro Detroit — working with clients locally and remote, expanding nationwide.
Four ways to start
CRM Audit & Data Remediation
A fixed-scope audit of your CRM data model, pipeline stages, and automation — with a prioritized list of what's broken and what it's costing you. Two weeks, one clear report.
Automation & Workflow Build
Lead routing, follow-up sequences, and reporting built directly in your stack — either what the audit found, or what you already know needs fixing.
Fractional GTM Systems
Ongoing systems work. I sit inside your revenue operation part-time, building and maintaining the automation, integrations, and reporting your team runs on.
AI-Assisted Enrichment & Agentic Workflows
Enrichment pipelines and agentic workflows that qualify and route leads before a human touches them — built cost-consciously, tuned against real data, not a demo.
Eight years running revenue, then I started building the software
Before I wrote a line of production code, I spent eight years running revenue organizations — quota-carrying, then managing the team that carried it. I know what a broken CRM costs a forecast meeting, and I know why most "automation" initiatives stall: they're built by people who've never had to defend a number in front of a VP.
I made the switch to engineering because I got tired of asking other people to build the systems I could see needed building. Now I do both sides: I still think like an operator, but I build like an engineer.
- — An operator's read on what a number in a pipeline report actually means
- — An engineer's ability to actually ship the fix, not just diagram it
- — Comfortable naming what isn't working yet, in the CRM and in the build
No client roster yet — the work speaks instead
I'm early in building an independent practice, so I won't point you to a wall of logos or testimonials. What I can show you is the actual work: real architecture decisions, real data problems, and where I'm still tuning things against production data.
See the case studies →Latest notes
Let's talk about your GTM systems
The best next step is a 20-minute call — no pitch deck, just a conversation about what's actually breaking in your pipeline.